The company is also "building its own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console at all." Microsoft says it's in the process of "working with global TV manufacturers to embed the Xbox experience directly into internet-connected televisions," adding that no extra hardware will be required, save a controller. And third, our overall focus on empowering creators." Second, the resources we have to build our subscription service, Xbox Game Pass. "There are really three key areas where we believe we have an incredible competitive advantage: First, our leadership in cloud computing. "We believe that Microsoft can play a leading role in democratizing gaming and defining the future of interactive entertainment," said Microsoft CEO Satya Nadella in a prerecorded interview with Xbox chief Phil Spencer.
Microsoft intends to deliver its subscription platform on less powerful hardware via the cloud, as it does now with Android and iOS smartphones using a beta version of its Xbox Cloud Gaming service. Microsoft on Thursday announced plans to expand its Xbox Game Pass subscription service to many more screens, including third-party smart TVs and also streaming devices the company is currently building itself.
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